Scottsdale approves El Broco restaurant, continues Storage 365 self-storage over design concerns
SCOTTSDALE, ARIZONA — June 6, 2024

Scottsdale approves El Broco restaurant, continues Storage 365 self-storage over design concerns

Development review board meeting with significant design concerns raised about Storage 365 facade inadequacy leading to project continuation, approval of El Broco restaurant, and initiation of Oldtown design guidelines update following extensive community outreach.


Scottsdale DRB Initiates Oldtown Guidelines, Approves El Broco, Continues Storage 365 Over Facade Design Inadequacy

Scottsdale's Development Review Board convened on June 6, 2024, to address three significant design items: initiating an update to downtown design standards, approving a new restaurant, and halting a major self-storage facility's progress pending substantial elevation redesign. The meeting demonstrated the board's commitment to architectural articulation and character-area compliance, particularly evident in the unexpected continuation of a by-right storage project that had already survived zoning challenges.

Key Speeches

"I was particularly impressed with this project...staff had to really thread a needle to achieve what the residents wanted and to uphold private property rights." — Councilwoman Solange Whitehead, on the Oldtown guidelines update process

"I have a huge issue with building a giant flat wall and then putting different materials and painting different colors on a flat surface. I don't think it's in spirit of the character area of this area." — Board Member Brand, on Storage 365 facade design

"If you're doing CMU construction I would expect for you to build out you know a foot or two a course or two out of the wall for pieces that come in and out of the elevation so that if you have stone on an elevation you can see the stone returning into the wall so that it's actually a mass and that it's not just a different material stuck on the side of a flat building." — Board Member Brand, explaining articulation standards

"I think everything that I had is completely addressed 100%...you've got an opportunity...that allows not crazy variety all over the building but it gives enough to resolve some of these issues with tenants not having their identity on the building." — Board Member Brand, on Marshall Way Plaza Renovations

Timeline

Storage 365 (Item 5: 35D-2022)

Oldtown Urban Design and Architectural Guidelines Update (Item 4: 475-DPA-D224)

El Broco Restaurant (Item 6: 39D-2022)

Marshall Way Plaza Renovations Non-Action Item (Item 7: 276-DSA-2023)

Opposition

Storage 365 Opposition

Support

Storage 365 Support

None explicit. The applicant's attorney presented extensive community outreach efforts and design accommodations made in response to neighbor feedback, reframing concerns rather than opposing the project. No public speakers testified in favor.

El Broco Support

Marshall Way Plaza Renovations Support

Project Details

Storage 365

El Broco Restaurant

Marshall Way Plaza Renovations

Vote Breakdown

May 2, 2024 DRB Regular Meeting Minutes Approval

Consent Agenda: QuikTrip Corporation Conceptual Master Plan (Item 3: 61D-U-2015, Parcel 6)

Oldtown Urban Design and Architectural Guidelines Update Initiation (Item 4: 475-DPA-D224)

Storage 365 Site Plan, Landscape Plan, and Building Elevations (Item 5: 35D-2022)

El Broco Restaurant Site Plan and Elevations (Item 6: 39D-2022)

Outcome & Next Steps

Storage 365: Continued to unspecified date. Applicant directed to work with city staff and interested board members to revise building elevations, addressing Board Member Brand's substantial design concerns regarding lack of articulation and depth on the flat CMU facades. Specifically, applicant must demonstrate plane changes, setbacks, and recesses (not merely material and color variations) consistent with ESL character area standards. The project remains by-right under zoning but cannot proceed with approval until design concerns are resolved.

Oldtown Urban Design and Architectural Guidelines: Initiated 6-0. Draft guidelines will be distributed to board members prior to June 20 DRB non-action review (per Board Member Brand's request for early distribution). Two in-person open houses and online engagement will follow. Possible DRB adoption targeted for August 2024. This initiative caps a three-year, multi-phase community engagement process (2021–2024) initiated by City Council to align design guidelines with the approved Oldtown character area plan and zoning amendments.

El Broco: Approved 6-0 with staff-amended stipulations. Project may proceed to design development and permitting. The approval ends a nine-year vacancy of the site (since 2015 demolition) and represents the first successful restaurant project on a parcel that previously held the Cottonwoods Resort Lodge.

Marshall Way Plaza Renovations: Non-action informational item. Board provided positive feedback on revised elevations addressing all March concerns. No vote required. Project may proceed with design and permitting based on feedback. This was the second non-action review (a rarity, per Board Member Brand's comment), reflecting the applicant's responsiveness to board concerns.

Controversies & Context

Storage 365 Design Standards Conflict

The Storage 365 continuation represents a subtle but significant tension: the project is conforming to zoning (by-right use, permitted under PCC designation since 1984, affirmed through 2023 zoning administrator determination and May 2023 Board of Adjustment appeal decision) yet faces DRB design rejection. This suggests the board interprets ESL character-area standards as requiring substantial architectural articulation—setbacks, plane changes, material depth—that the applicant's flat-facade CMU design does not satisfy. Board Member Brand's comparison of the storage building to residential character standards highlights the expectation that the design language (even for commercial/industrial uses) must reflect the low-density, articulated aesthetic of the surrounding neighborhood. The applicant's reliance on material and color variation alone does not meet this expectation, despite cost-effectiveness and code compliance on other metrics (height, parking, open space).

Self-Storage Market Over-Saturation Concern

John Small's public comment raised a valid policy question not directly addressed by the board: whether three self-storage facilities within a quarter mile indicates market over-saturation and whether residents bear financial risk from such density. The applicant's counsel acknowledged this is a zoning/use question, not a design matter within the DRB's purview, and noted Scottsdale's prior amendment allowing storage by-right (rather than requiring conditional use permit review) reflected city policy. However, the board's continued engagement with Small's neighborhood concerns and the applicant's commitment to additional community outreach (Iron Horse specifically) suggest the board views design quality as a mechanism to mitigate the impact of an intensive use in a low-density area. This is consistent with the Oldtown guidelines update theme: requiring higher architectural standards to integrate intensive uses into residential neighborhoods.

Lack of Feasibility/Financial Impact Analysis

Small's question about whether a feasibility study, break-even timeline, or financial impact analysis had been conducted—and the applicant's candid response that none had been—underscores a gap in project evaluation. Land-use review typically does not require economic studies; however, the board's interest in the topic (Solange Whitehead asked about road improvements; Board Member Brand engaged on community impact) suggests a growing expectation that applicants justify intensive uses through market analysis, especially in sensitive areas.

Oldtown Guidelines Update: Balancing Resident Desires and Property Rights

Solange Whitehead commendation of staff for "threading a needle" between resident demands for lower heights and setbacks and statutory protection of private property rights reflects the complexity of Oldtown's character update. The multi-year engagement process (2021–2024) generated "unity" on design goals but required careful legal navigation to avoid takings claims or unreasonable restrictions on zoning rights. This success story may set a template for future character-area updates in Scottsdale, particularly as the Oldtown update implementation begins (June 20 non-action review, August adoption target).

El Broco and Vacant-Site Recovery

The El Broco approval is notable more for its relief than for controversy. The nine-year vacancy of the site (post-2015 Cottonwoods demolition) had resisted redevelopment despite multiple attempts. Solange Whitehead personal experience failing to solve the site's challenges during prior professional work underscores the property's unusual constraints (Rose Lane access, Cottonwoods legacy, zoning history). The approval of a single restaurant (rather than the originally approved two) and the commitment to sidewalk and landscape improvements reflect a pragmatic acceptance of a phased approach to site recovery.

Material Durability and Execution Risk: Marshall Way Canopy Stucco

Board Member Brand's caution about vertically ribbed stucco installation, and the applicant's acknowledgment of prior texture-stucco challenges, reflects a recurring theme in design review: the gap between rendered intent and field reality. The applicant's pivot to a rigid-board solution demonstrates responsiveness but also highlights the importance of experienced subcontractors. Staff noted that material substitutions would likely require only staff approval, avoiding a return to DRB—a pragmatic process rule that assumes the applicant's commitment to achieving the renderings' aesthetic intent.

Duration

Other Notable Items

QuikTrip Corporation Conceptual Master Plan (Consent Agenda, Item 3: 61D-U-2015): Approved 6-0. No discussion noted; agenda item covered as part of consent agenda with no objections.

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